Huanren Manchu Autonomous County ginseng is on fire

China is the first country and region to use ginseng, and has developed ginseng into a special culture, which is a great contribution to the world. Ginseng is the "King of Herbs", and its value ranks first among Chinese herbal medicines.

"Huanren Mountain Ginseng" has a long history and excellent quality. It is a public brand of the Ministry of Agriculture and Rural Affairs and agricultural product regions. It is a typical area for the growth of wild ginseng in Liaodong. It has rich mountain forest resources and high-quality environmental conditions, which is very conducive to the growth of wild ginseng. "Huanren Mountain Ginseng" is also a national geographical indication protected product and geographical indication certification trademark. At present, Huanren County has a wild ginseng protected land area of 650,000 acres, ranking first in the country in base scale. Mountain ginseng products account for more than 80% of the national market share. There are 95,000 acres of wild ginseng protected areas with ginseng age of more than 15 years. The life and health industry led by the "Huanren Mountain Ginseng" industry is booming and it has been awarded the "Hometown of Chinese Wild Ginseng". "Huanren mountain ginseng" has become an important leading industry for the development of Huanren area and the prosperity of farmers.

On December 20, 2021, the 2021 "Huanren Mountain Ginseng" was carefully planned by the Agricultural Brand Research Center of Shenyang Agricultural University, sponsored by the Benxi Municipal People's Government, the Liaoning Provincial Department of Agriculture and Rural Affairs, and Shenyang Agricultural University, and hosted by the Huanren Manchu Autonomous County Party Committee and County Government. The brand launch conference was held at Shenyang Friendship Hotel. This conference adopted the "brand + new media + big data" model to innovatively create a regional public brand for Liaoning's famous agricultural products. We have fully utilized the advantages of Internet communication, produced a large number of communication resources, and greatly increased the brand awareness of Huanren Wild Ginseng through matrix publicity. The "national ginseng" image of Huanren Mountain Ginseng has been created, thus making the Huanren Mountain Ginseng brand deeply rooted in the hearts of the people and widely spread.

Wu Lan, Secretary of the Municipal Party Committee, Chen Jian, Director of the Provincial Department of Agriculture and Rural Affairs, and Chen Qijun, President of Shenyang Agricultural University, attended the press conference and jointly launched the Huanren wild ginseng regional public brand promotion action plan. Wu Shimin, Deputy Secretary of the Municipal Party Committee and Mayor, delivered a speech. Nearly a hundred people including experts, scholars, business representatives and media attended the meeting to witness the 2021 "Huanren Mountain Ginseng" brand ceremony. Wu Shimin, mayor of Benxi City, delivered a welcome speech, Chen Jian, director of the Liaoning Provincial Department of Agriculture and Rural Affairs, delivered an opening speech, and Zhang Yuxiang, president of the China Agricultural Products Market Association, delivered a speech. The meeting also had a live video link with Zhang Boli, the people's hero and academician of the Chinese Academy of Engineering, to deliver a congratulatory message to the press conference. Tian Yongjun, the county magistrate of Huanren Manchu Autonomous County, told the cultural story of the public brand of Huanren mountain ginseng area on the spot. The meeting witnessed the release of Huanren Mountain Ginseng’s brand logo and scientific and technological achievements.

Wu Shimin pointed out in his speech that the Huanren wild ginseng industry has greatly promoted the integrated development of the local primary, secondary and tertiary industries, and has become an important leading industry for the economic development of the Huanren area and the prosperity of farmers. It is hoped that starting from this brand launch conference, we will introduce external superior resources, concentrate our efforts, pioneer and innovate, make the "Huanren Mountain Ginseng" industry better, bigger and stronger, and promote the "Huanren Mountain Ginseng" brand to go out of Liaoning and to the whole country, and become world-renowned . Zhang Boli, an academician of the Chinese Academy of Engineering, delivered a congratulatory message to the press conference via video link. Zhang Kuinan, deputy director of the Provincial Department of Agriculture and Rural Affairs, delivered an opening speech. Relevant national, provincial, municipal and county experts, scholars, and enterprise representatives attended the press conference. The successful holding of this press conference was a concentrated display of the development achievements of the "Huanren Mountain Ginseng" industry, and also expressed to the people across the country the confidence and determination of the people in the mountain city to strive to create "Huanren Mountain Ginseng, a classic Chinese ginseng". .

Liaoning Hengyuantang Pharmaceutical Co., Ltd., as the leading company in the breeding of Huanren wild ginseng, also participated in the conference and reached multiple cooperation intentions and achieved fruitful results. The company has 13 wild ginseng bases in Huanren County, covering a total area of more than 8,000 acres. It has advanced standardized quality inspection equipment and rigorous inspection mechanism to achieve full coverage of product quality control. Hengyuantang people always adhere to the business philosophy of quality-oriented, customer first, and honest service, and constantly explore and be proactive and innovative. Efforts are made to create a green planting base for Chinese medicinal materials for global customers. The company has cooperated with 6 companies including Shenyang Pharmaceutical University and Shangyao Good Nurse to apply for the national project "Development of large varieties of ginseng and Chinese medicinal materials with Linxia mountain ginseng as the core". Research on ginseng planting and processing technology, and contribute to the development of the "Huanren ginseng" industry.